The Public Relations Handbook (Media Practice) by Alison Theaker

By Alison Theaker

The Public family guide, 5th Edition offers a fascinating assessment and in-depth exploration of a dynamic and ever evolving undefined. the various chapters are united by way of a suite of scholar pleasant positive aspects all through, together with transparent bankruptcy goals, analytical dialogue questions, and key extra reading.

Featuring huge ranging contributions from key figures within the PR career, the recent variation provides a brand new bankruptcy on public kin and activism, along dialogue of key severe issues in public family examine and exploratory case stories on public kinfolk practices with regards to various diversified associations, together with The financial institution of Scotland, Queen Margaret college, Diabetes united kingdom, Continental Tyres, and motion for Children.

Split into 4 components exploring key conceptual topics of the context of public kin, strategic public relatives, stakeholder public kin, and shaping the longer term, the e-book bargains assurance of crucial parts including:

  • public relatives, politics and the media

  • media kinfolk within the social media age

  • using new know-how successfully in public relations

  • public family and engagement within the not-for-profit sector

  • business-to-business public relations

  • the public family members of globalisation.

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