Media Management in the Age of Giants: Business Dynamics of by Dennis F. Herrick

By Dennis F. Herrick

The emergence of huge media organisations has created a brand new period in mass communications. the realm of media giants—with a spotlight at the backside line—makes knowledge of industrial and fiscal concerns severe for everybody within the undefined. This well timed new version of a favored and winning textbook introduces uncomplicated company options, terminology, background, and administration theories within the context of latest occasions. It comprises up to date details on know-how and addresses the main challenge dealing with media businesses this present day: How can the inside track regain profitability within the electronic age?

Focusing on newspaper, tv, and radio businesses, Herrick fills his booklet with real-life examples, interviews with media managers, and case stories. In a time whilst the entire principles are altering as a result of electronic know-how, conglomeration, and transferring client conduct, this article is an important instrument for college kids and dealing journalists.

ABOUT THE CONTRIBUTORS
Dennis F. Herrick has large media event together with ten years as an everyday newspaper reporter, 8 years as a congressional leader of employees, and twelve years as proprietor and writer of a gaggle of weekly newspapers. He taught on the college of Iowa and is an emeritus member of the journalism school on the college of latest Mexico.

Show description

Read Online or Download Media Management in the Age of Giants: Business Dynamics of Journalism, Second Edition PDF

Similar media studies books

The Democratic Surround: Multimedia and American Liberalism from World War II to the Psychedelic Sixties

We typically contemplate the psychedelic sixties as an explosion of inventive strength and freedom that arose in direct riot opposed to the social restraint and authoritarian hierarchy of the early chilly battle years. but, as Fred Turner finds within the Democratic encompass, the many years that introduced us the Korean warfare and communist witch hunts additionally witnessed a rare flip towards explicitly democratic, open, and inclusive principles of conversation and with them new, versatile versions of social order.

How Australia Decides: Election Reporting and the Media

In recent times, the Australian media have come below fireplace for his or her reporting of politics and election campaigns. Political reporting is related to be too stimulated by way of advertisement issues, too passionate about gossip and scandal, and too involved in minutiae and 'sound bites' on the cost of significant matters.

Language, Society, and New Media: Sociolinguistics Today

Language, Society, and New Media makes use of an interdisciplinary procedure, integrating frameworks from sociolinguistics and linguistic anthropology and rising strands of analysis on language and new media, to illustrate the connection among language, society, suggestion, and tradition to scholars with little to no historical past in linguistics.

Vermittlungskulturen des Amoklaufs: Zur medialen Präsenz spektakulärer Gewalt (Kulturelle Figurationen: Artefakte, Praktiken, Fiktionen) (German Edition)

Die Beiträge des vorliegenden Bandes untersuchen Ereignisse, die sich tief in das Gedächtnis der Gesellschaft eingraben und eine kollektiv geteilte kulturelle Erfahrung des Spektakulären anzeigen: sogenannte Amokläufe und institution Shootings. Neben der spektakulär inszenierten Tatausgestaltung und ihrer willkürlich erscheinenden Grausamkeit ist an diesen Gewalttaten so frappierend, dass sich reales und mediales Geschehen in einer Weise überblenden, die beides nahezu ununterscheidbar werden lässt.

Extra resources for Media Management in the Age of Giants: Business Dynamics of Journalism, Second Edition

Example text

Download PDF sample

Rated 4.89 of 5 – based on 20 votes