Media Management in the Age of Giants: Business Dynamics of by Dennis F. Herrick

By Dennis F. Herrick

The emergence of huge media organisations has created a brand new period in mass communications. the realm of media giants—with a spotlight at the backside line—makes knowledge of industrial and fiscal concerns severe for everybody within the undefined. This well timed new version of a favored and winning textbook introduces uncomplicated company options, terminology, background, and administration theories within the context of latest occasions. It comprises up to date details on know-how and addresses the main challenge dealing with media businesses this present day: How can the inside track regain profitability within the electronic age?

Focusing on newspaper, tv, and radio businesses, Herrick fills his booklet with real-life examples, interviews with media managers, and case stories. In a time whilst the entire principles are altering as a result of electronic know-how, conglomeration, and transferring client conduct, this article is an important instrument for college kids and dealing journalists.

Dennis F. Herrick has large media event together with ten years as an everyday newspaper reporter, 8 years as a congressional leader of employees, and twelve years as proprietor and writer of a gaggle of weekly newspapers. He taught on the college of Iowa and is an emeritus member of the journalism school on the college of latest Mexico.

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