Idea Makers and Idea Brokers in High-Technology by Elias G. Carayannis,Todd L. Juneau

By Elias G. Carayannis,Todd L. Juneau

Among the main vexing demanding situations for marketers is easy methods to avail themselves of the required services―intellectual enterprise capital―without burning via their seed funds at a price that makes extra borrowing prohibitively dear. regularly, specialist enterprises have charged marketers a cost for his or her prone, in response to billable hours and energy. but long ago decade, an alternate version has emerged that obviates the marketers' conundrum whereas nonetheless gratifying the desires of the provider provider.

The replacement is an equity-for-services association, wherein pros are rewarded for his or her paintings with a stake within the new enterprise, to be redeemed at a later date at an preliminary public providing (IPO), for instance, or while a belief fund matures. either events can gain below such an association. The entrepreneur merits by way of having the ability to have enough money patent lawyers, public family members specialists, recruiting businesses, and the entire different wisdom services the most important to the luck of a brand new enterprise, and the highbrow enterprise capitalists have an incentive to paintings towards the long term luck of the startup. This e-book outlines the capability hazards and rewards of fairness repayment, permitting either provider prone and marketers to make trained decisions.

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