How to Think Like the World's Greatest Marketing Minds: by Layton Turner

By Layton Turner

In today’s global of large consolidation and mega-mergers, enterprise luck is based greater than ever upon creative branding equipment, top-notch exposure schemes, and state of the art advertising and marketing plans to insure that one’s association stands proud specifically others. And the icons profiled during this beneficial ebook of commercial classes are the undisputed masters of “stand-out” advertising. writer Marcia Layton Turner showcases the vintage advertising master-plans of our time and lays out a refreshingly functional method that may be utilized by executives and marketers in any who're trying to reproduction the good fortune of such legends as Geoffrey Moore, Phil Knight, and Martha Stewart.

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