Business Strategies and Competitiveness in Times of Crisis: by Laura Gavinelli

By Laura Gavinelli

This ebook makes a speciality of the relationship
between enterprise process and pageant between Italian SMEs within the aftermath
of the industrial challenge. First analyzing enterprise approach and competitive
advantage in a broader experience, Business
Strategies and Competitiveness in instances of Crisis
is going directly to examine the
strategic behaviour of SMEs and the most important elements that permit them to beat the
challenges they face. The publication covers wide-ranging issues equivalent to advertising and
communication recommendations, internationalization technique and access modes, access
to credits, networking, innovation approach and human assets enhancement.
Referring to insightful case reports and surveys performed among 2011 and
2014, it displays on managerial implications for Italian SMEs and identifies
their 3 major aggressive challenges. 

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