Battle for Hearts and Minds:New Media and Elections in by Tarn How Tan,Arun Mahizhnan,Peng Hwa Ang

By Tarn How Tan,Arun Mahizhnan,Peng Hwa Ang

The Singapore 2011 normal Election was once dubbed via a few because the first "Internet" election. How a long way is that this real and to what quantity did previous and new media impression vote casting behaviour and political participation? What was once the function of fb, Twitter, occasion political web content, political dialogue and the choice and conflicting info provided on-line? What theoretical insights should be gleaned approximately media and its use by means of electorate? This edited quantity offers an in-depth research of those questions via a first-ever survey of media use, political characteristics, political participation and attitudes in the direction of media, and during experiments, content material research and interviews.

This landmark selection of essays additionally lays the basis for figuring out destiny elections, together with the subsequent common election. It additionally serves as a worthwhile list of the scenario at the floor within the speedily transferring dynamics of a Singapore political panorama that's present process dramatic and unheard of transformation.

This booklet will entice researchers in political verbal exchange, political technology and media conversation. it is going to even be of curiosity to coverage makers, participants of media, group leaders and observers of the influence of media on politics.

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